Maximizing Value in Use: Enhancing Customer Utility and Satisfaction
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Maximizing Value in Use: Enhancing Customer Utility and Satisfaction
This two-day course equips professionals with the knowledge and tools to leverage Generative AI (GenAI) for enhancing Value in Use (VIU), focusing on improving customer outcomes, optimizing product performance, and promoting operational efficiency and sustainability.
Participants explore how GenAI can transform product design, operations, and service delivery to ensure that real-world value is maximized throughout the product lifecycle.
The course explores Generative AI, potential to enhance product customization, enable predictive maintenance, and automate complex processes. Through practical exercises and case studies, participants will learn to apply AI tools to create personalized experiences, develop sustainable models, and reduce operational costs.
Advanced applications, including AI-driven generative design, smart contracts for performance-based agreements, and continuous improvement loops. Participants also explore how AI can be used to model climate-resilient operations and promote resource-efficient practices.
Maximizing Value in Use: Enhancing Customer Utility and Satisfaction Training Outcomes
Participants will leave with the skills to design AI-powered products and services that not only meet customer needs but also align with sustainability goals and operational efficiency
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Module 1: Understanding Value in UseIntroduces the concept of VIU, highlighting how it measures the real-world value derived by customers during product or service usage. The module differentiates VIU from traditional value metrics leveraging Use Case examples for manufacturing, real estate, and capital projects.
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Module 2: Mapping the Customer Journey and Lifecycle Value
Module 2: Mapping the Customer Journey and Lifecycle Value
Objective:
Equip professionals with the skills to leverage Generative AI to enhance real-world product value by improving customer outcomes, optimizing performance, reducing costs, and promoting sustainability.
Format:
- Duration: 2 days
- Delivery: In-person or online, with hands-on workshops and case studies
Product managers, operations managers, procurement professionals, and consultants
